One exhibition brought together the graduation projects of 67 fresh graduates from design schools all over the Netherlands. The theme of 2019 was under construction. This refers to the exhibition itself — which was under construction — with new work presented every two days. It also referred to us, fresh alumni, who are working hard to construct our own design careers.
These were the key visual elements designed for the exhibition's visual identity.
INSPIRATION FOR THE IDENTITY
Naturally, the team was inspired by a construction site and warning stickers placed on cardboard boxes. Colorful and playful graphic elements – referred to as stickers – were a crucial part of the identity.
Visuals for Instagram.
Behind-the-scenes post for Instagram.
Key visual elements were later on printed as vinyl stickers. They were handed out to visitors and exhibitors to decorate the space.
Stickers in action.
about my role
I joined the Visual Identity team as a go-getter; meaning, I was responsible for presentations, management of the team, distributing tasks, and making sure that visual communication was coherent and on par with the initial concept. I worked closely with the team leader and head designers. My main responsibility was to oversee that the concept was implemented in different media in a cohesive way.
The main campaign image was the trotter image, which was on displayed as such in Dude magazine and in the city center of Eindhoven.
Background for a campaign photoshoot. This was organised by the Marketing Team.
DESIGN IS A TEAM SPORT
YA Present! Under Construction was a group effort. Visual identity and its components were realized with these amazing design graduates:
Head Designers
Moon Kuijper & Tristan Roques
Visual Identity Team
Sanne Boekel, Team Leader
Sofia Nissilä, Go-getter
Antonia Oana
Iede van de Wal
Tijmen Snelderwaard
Linda Vilumsone
Andrew Tseng
Esra Copur
Iris Otten
Lot Mars
Zara Kanaan
Exhibition during Dutch Design Week 2019
